One of the most challenging tasks is to adapt the global product launches to the local market in Germany. Therefore Cheil implements various product contents in stages with loadbee, meaning that as soon as new or adapted content arrives, it’s imported directly into loadbee, and customers are informed about the updated content in real time. In campaigns, our clients offer special deals. One customer learns about such a campaign on a social network, for example, while another one sees it on a billboard. To ensure that both find their way around the online shop and recognize the offer, we ensure on the loadbee platform that the product content of the campaign is also visible on the product detail pages. This means that online customers can also find their way around our clients’ current range of products..