Consumers looking to buy a Galaxy A smartphone in a retail store can easily get confused by the vast range of models on display. We offer an app that uses 5 five simple questions to lead consumers quickly to their perfect match.
Samsung is very prolific when it comes to its range of Galaxy A mid-tier smartphones models that sometimes only differ in small details. The goal is to offer every consumer a smartphone that fits perfectly to their wants and needs, instead of having just a few generic models which only match partially.
But this approach also creates a challenge: How can consumers navigate this big selection of products to quickly find a smartphone that meets all their expectations? Obviously, nobody wants to tediously compare several charts of technical specifications. There has to be an easier way.
In its idle state, the app catches the attention of passersby with a short video loop that transitions to the first question as soon as the display of the tablet is touched.
The 5 questions are displayed one after the other on separate screens. Each asks about a technical characteristic in a non-technical, easily relatable way and offers three options to answer („not important“, „important“ and „very important“) that don’t require any special knowledge.